I am a newly New York City based freelance stylist previously residing in Boston working in house for GILT and Rue La La, and Nebraska at Buckle. Over the past decade, I have diversity in both experience and styling. Starting as a freelance Production Assistant, then Stylist and most recently in house Fashion Director - styling womenswear, menswear, musicians, maternity, motion, kids, e-comm and stills. Working in cities from New York to Los Angeles and a few places in between like Nebraska and Nashville, on campaigns, editorials, in studio and on location. I bring a strong understanding of production and diversity in styling experience with a strength in collaboration, quick problem solving, and a lot of kindness, passion and enthusiasm.

I have experience overseeing brand styling direction, styling 70+ look campaigns, e-commerce capsules, and editorials in addition to location shoots with just a van, rack and small crew. I am used to early mornings and long nights, and being on set full time. I have styled brands from Brunello Cucinelli to Birkenstock and styled them through different brand lenses.

As a creative, I offer a unique perspective, understanding both in house and freelance points of view and priorities, and am not afraid to roll up my sleeves and get dirty.

Don’t just take my word for it, check out client and coworker reviews below. If you want to work together, connect or just chat, email me! I’d love to connect with you!

email contact@amyfriel.com.

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“Amy’s hard work, infectious positivity and energy is second to none.”

“Amy’s genuine personality and love for others makes her an incredible coworker. She brings the sunshine into every room she walks into. Any work space would be lucky to have a soul like hers!”

“Amy is the best! Such a professional. She explained her process thoroughly, paid close attention to all of the things that I said I like. She delivered some of the most incredible outfits for my vision. She took my feedback and implemented it perfectly!”

“My experience was so beyond what I imagined, it was amazing! This was my first time working with Amy and I couldn’t be happier with my decision. She was (and is still) so quick to respond to me, so flexible, and pleasant to work with. We quickly developed a great working relationship and I’d be so quick to recommend her to anyone. I will 100% hire her again for my styling needs going forward. She has a wonderful sense of style and a realistic perspective on budget and the industry as a whole.”

“The effort you put into your work is why I love working with you. Thank you.”

“We both had a blast! Thank you. I’ve never had so much fun trying on clothes!”

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