Styling is a conversation—between texture and proportion, light and movement, the nostalgic and the now. My work is rooted in this dialogue, shaping narratives that feel both effortless and intentional. I believe in quiet confidence, in the power of restraint, in the art of knowing when to add and more importantly, when to take away. My approach is about refinement—not just in aesthetics, but in storytelling.

Through styling, I seek to build worlds that resonate, that linger, that feel as inevitable as they do unexpected.

If you are looking to refine your narrative, let’s create something that speaks in a language of its own.

email contact@amyfriel.com.

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“Amy’s hard work, infectious positivity and energy is second to none.”

“Amy’s genuine personality and love for others makes her an incredible coworker. She brings the sunshine into every room she walks into. Any work space would be lucky to have a soul like hers!”

“Amy is the best! Such a professional. She explained her process thoroughly, paid close attention to all of the things that I said I like. She delivered some of the most incredible outfits for my vision. She took my feedback and implemented it perfectly!”

“My experience was so beyond what I imagined, it was amazing! This was my first time working with Amy and I couldn’t be happier with my decision. She was (and is still) so quick to respond to me, so flexible, and pleasant to work with. We quickly developed a great working relationship and I’d be so quick to recommend her to anyone. I will 100% hire her again for my styling needs going forward. She has a wonderful sense of style and a realistic perspective on budget and the industry as a whole.”

“The effort you put into your work is why I love working with you. Thank you.”

“We both had a blast! Thank you. I’ve never had so much fun trying on clothes!”